Sherlock Holmes stories Essay Example for Free

Sherlock Holmes stories Essay The Sherlock Holmes stories were first published in strand magazines in the year 1891. The author Conan Doyle, was inspired by other writers including R. L Stevenson, who wrote adventure stories, and Edgar Allen Poe who wrote horror and crime stories. He was also influenced by real events, such as the Jack the Ripper case which was happening at the time. Many people at that time thought it was nosy and disrespectful to read real life stories about dead people, so these fictional stories made them feel less guilty. The fictional stories also calm the public because many real life cases werent solved but the Sherlock Holmes cases always were. This gave people hope and made them less scared. Conan Doyle engages his readers by portraying life in Victorian England in an engaging way. In the man with the twisted lip the reader is introduced to opium dens. Opium was a legal drug at the time of the Victorians. They used to go the little dens underground which women were deprived of using: There were bodies lying in strange fantastic poses, with bowed shoulders and bent knees. Dr Watson said Isa Whitney made good of an opium den in the farthest part of the east of the city. This showed that Watson morally disapproves of these drugs. The fact that they smoked in the east is that they dont want to smoke I an respectable area so the have opiums farthest part of the east of the city. Colonialism was portrayed in The Speckled Band as Dr Roylott set up a medical practice in India. Another thing about Victorian times was the difference in authority and rights, and how the white upper class could easily get away with murder. An example of that was colonialism; in the story Dr Roylett killed his native butler who was Indian. However Dr Roylett was English and people like him were seen as powerful. So when he killed his butler he could easily get away with the capital punishment. However if he was an Indian he would have got a death sentence. This is because in the Indian culture who ever murders shall be repaid by being sentenced to death. Britain was as patriarchal society where the men were dominant and the bread-winners, and governed their own families by paternal right. An example is of Dr Roylott, his wife died, and she had left a lot of money. However the money had to go to his daughters when they marry. That is when the complications happen as Dr Roylott did not want to give the money away. Arthur Conan Doyle indulges and engages his readers into his books, Doyles talent was seen as he was describing his characters in an interesting way, e. g. The Man with the Twisted Lip. Holmes was disguised as an old man and he was very thin. Also much wrinkled bent with age, and an opium pipe dangling between his knees. He went to the opium bar where people drink and smoke cocaine, he thinks that the dens are dark gloomy and socially unpleasant place to be. This is shown of the sentence; approached by a steep flight of steps leading down to a black gap like the mouth of a cave. Also I found the latch and made my way into a long, low room, thick and heavy of an emigrant ship. This is strange for the readers as they do not expect a detective that solves mysteries and problems to admit that he also smoke cocaine. Further the author gave Holmes a personality that surprises readers. He says I suppose that you imagine that I have been addicted opium smoking and to cocaine injections. This shows that he has a dual personality. He is two sided, smoking cocaine then solving a mystery which is eccentric. Conan Doyle uses contrast in The Red Headed league to represent Holmes, it states and extreme languor to devouring energy. This suggests that one minute Sherlock was tired and lazy, the next he was bursting with energy. Conan Doyle is also good at using sexual imagery. Where it states lust of the chase, that would suddenly come upon him, this shows that he is passionate about his job and loves it the way a man loves a woman. He also uses effective animal imagery, Hunt down describes him as a vicious as a predator hunting down its prey. Conan Doyle describes settings in an interesting way. In The Red Headed League he uses exaggeration when he says every man who has a shade of red in their hair into the city answered the advertisement. He also uses good personification e. g. fleet street was choked. This is good because the reader knows that Fleet Street is not human because only humans choke when there is too much food consumed so suffocating. However fleet Street choked means it was crowded up with people and hardly any space. This is a good way too keeps the readers engaged and thinking. Color imagery to gives a better image of the scene e. g. Irish setter, brick, liver, clay. So it is not just saying red or blue bricks however adding metaphors. So it is making the reader imagine the colors it their head on what it looks like. Conan Doyle also uses a range of similes e. g. court looked like a casters orange barrow it gives the reader a picture on how many red headed people, its crowded this showed how the court may have looked like. Furthermore he describes the settings of his stories in a way that interest the readers. In the speckled band, as Conan Doyle uses pathetic fallacy. Pathetic fallacy is when nature reflects the mood, like; the wind was howling, rain was beating splashing against the window. This is a bit like personification which gives an impression that the weather is horrible, reflecting the awful tragedy that is occurring in the house. The weather represented the mood and atmosphere of the scene in the story. The house was described as, the building was of grey, lichen-blotched stone, with a high central potion and two curving wings, like the claws of a crab, thrown out on each side, in one of these the windows were broken and blocked with wooden boards, while the roof was partially caved in, a picture of ruin. The poor state of the house represents the deterioration and poor mental health of Dr Roylett. The stories are all structured in a similar way. In Sherlock Holmes stories is usually detective work it usually follows as. A client introduces the case to the detectives. In The Speckled Band there are two victims, one already dead, the other, Miss Helen Stoner, fearing for her life. When we first see Miss Helen Stoner in the story, she is dressed in black and heavily veiled. We can tell that she is terrified straight away when she talks. The first thing she says is It is not cold which makes me shiver, said the woman in a low voice. It is fear, Mr. Holmes. It is terror. The impact on the reader for this shows exactly how she was feeling, and how scared she was because she believes that she is going to die like her sister that died two years before. She believes that her sister was either frightened to death or killed by gypsies, because when this woman Helen found her sister the last words that she said were: Helen! Oh my God, Helen! It was the band! The speckled band! Next the detective analyses the client to demonstrate their detective skill. This was shown when he observed a train ticket in Mrs. Helen right glove. He also worked out that she took a cart before reaching the station because her jacket was muddy. He worked that one out because he said there is no vehicle save a dog cart which throws mud in that way, and then only when you sit on the left hand side of the driver. This gave Helen stoner a shock as to the series of accurate information. This shows that Sherlock was a bit of a show off demonstrating his extraordinary skills. Being as clever as that is essential for a successful detective. After that the detective visits the crime scene. At night Sherlock went to Dr Roylottes house. He gave the woman set instruction to lock herself in her room so the detectives would sleep in her sisters room for the night. So Sherlock wanted to investigate why there is a constant whistle during the night. Holmes investigated the whole house and he build up a plan to catch the murderer. Holmes had found out that there was an air-vent that was inside the house between the sisters room and the stepfathers. Holmes now was in the room that Helen was supposed to be in and suddenly the light was lit in the stepfathers room, and then Sherlock jumped and hit the bell robe under the air-vent which revealed a snake.

Introduction To The James Bond Character

Introduction To The James Bond Character James Bond was born by the hands of English writer Ian Fleming, father of the world most famous secret agent novels. Codename 007, double 0 for the license to kill, James bond is a charming British special agent with the talent to solve the twisted machination of rich and powerful evils minds. HISTORY OF THE CHARACTER After rising to the rank of commander in the British navy, Bond Joined MI6, becoming one of the few agents licensed to kill. His role is to track down those who seek world domination and the destruction of Western civilization. Nothing stops him in battle with ultimate evil. (2) Inside the MI6, who occupies a bureaucratic office is designated by a letter; among all, M is the direct boss of James Bond, Q is the technological section and is involved in the creation of all the essential gadgets for James Bond missions. At last but not least miss Moneypenny, James Bonds secretary, and all the so called bond girl that are one of the fundamental feature for the series (feature also accused of sexism and machismo) THE AUTHOR Ian Lancaster Flaming was born in Mayfair, London, May 28, 1908. His family was part of the English aristocracy: his grandfather was the wealthy scottish banker Robert Fleming and his father, Valentine Fleming, was a conservative member of parliament, service-oriented land owner in Oxfordshire. Ian was only 9 years old when the father was killed in the first world war. He begins his studies in 1921 at Eton college, and complete them with some difficulties, but he was one of the best athletes of the institute. Young Ian is exuberant, loves beautiful women and sports cars, and is not ashamed to be seen as a heavy drinker. To correct the behavior of the boy, the mother enrols him at the military academy. Disappointed, his mother sends him in Austria, in a British family who runs a guesthouse for students. In a free and stimulated environment, different from the English one, Ian improves his profits. Thanks to this environment Ian become passionate about climbing and skiing; and this same panorama, recurs in his novels. He continued his studies by attending courses in Foreign Policy at the Universities of Geneva and Monaco. Undertake the profession of journalist for the Reuters agency. His eccentric passions are reflected in the founding of the club Le Cercle, dedicated to the cult of gastronomy and gambling; (in the movie license to kill, the first appearance of James Bond is right inside the club The Cercle). In the 1939 he joined the secret service of the British Navy: spending those years conducting a series of operations that will form the basis of the experience that give credibility, life and substance to the character of James Bond. In 1952 he married Geraldine Anne Rothermere, Countess of Charteris. During the Honeymoon he wrote Casino Royale, his first book with James Bond. Will end up writing a total of twelve novels and two collections of shorts stories on 007, a book inquiry on the international traffic of diamonds and a surreal novel titled Chitty Chitty Bang Bang. In the sagas most famous secret agent in the world, Ian Fleming used many episodes of his personal and professional life. In 1964, Fleming suffered a severe debilitating chest cold, which combined with pleurisy, forcing a slow recovery. That summer his mother died, leaving behind her small fortune from Valentine Flemings trust. By this time, Fleming had already earned his own fortune, created his own identity, and ruled his own literary empire. His doctors advised him he was too ill to attend his mothers service, but he went anyway. Fleming tried to force his recovery, dictating letters in protest of his condition, as if by sheer will, Fleming could regain his health. In August went to St. Georges to meet with the golf committee. His heart failed him, and the night of August 11, Ian Fleming began to bleed to death from within. At 1 a.m. on August 12, 1964, Ian Fleming died at the age of 56. He is buried in Sevenhampton, near Swindon not too far from the Welsh border. His wife Anne died in 1981. Flemings only child, Casper, died from a suicidal drug overdose in 1975. Both are buried beside Ian beneath a simple obelisk monument in the shadow of the local stone church. (3) THE ARMY TODAY Royal Navy The United Kingdom is an island nation. The sea has always been a vital factor in its history. It has been a means of people arriving from overseas, a barrier to invaders, a highway for trade and the basis for a once global empire. After the second World war the Royal Navy sees a great transformation in technology, roles and society. The strategic impact of the Royal Navy was transformed introducing nuclear power and nuclear armed submarines that changes the strategic nuclear deterrent of Britain; ships design was transformed; the Navy first guided missile armed destroyer was completed in 1962; officer entry at schoolboy age was replaced by the mid-1950s, by entry at eighteen. (4) Royal Marines Ethos The ethos of the Royal Marines refers to our role and the way we fulfil it. Since the Second World War, we have developed a specific function as a commando and amphibious force, undertaking operations in harsh environments be they mountain, jungle, cold weather or desert. This difficult and unique task requires certain personal characteristics, which are nurtured at the Commando Training Centre during training and then maintained and developed during our subsequent service. It is because of these individual qualities that we are able to fulfil our collective role successfully; combined, these two key elements form our ethos. (5) MI6 The Secret Intelligence Service (SIS), is the espionage agency of Great Britain. Its more commonly known as the Military Intelligence section 6 (MI6). It was founded in 1909 as the foreign section of the Secret Service Bureau. It provides the British Government whit a global covert capability to promote and defend the national security and economic well being of the United Kingdome. Ian Fleming worked for the MI6 during the second world war, for the secret services of the Royal Navy. (6) WHAT WE CAN LEARN FROM JAMES BOND James Bond Movies and novels, changed the collective imaginary He is the central character in one of the best-selling series of popular novels in literary history, and the hero of the most successful and enduring cycle of films ever produced. His critics accused him of racism, sexism, and snobbery. His fans see him as cultured, seductive, and discerning. He is agent 007, licensed to kill. First appearing with the publication of Ian Flemingsngs Casino Royale in 1953 and crossing over to the big screen with the film adaption of Dr No in 1962, James Bond emerged at a turning point in British post-war history, a moment of profound cultural change that saw Britains decline as a superpower and its reinvention as a swinging mecca for music, fashion, shopping and youth culture. As a fictional character who perpetuated British fantasies of global influence while simultaneously glamourizing an affluent lifestyle based on brand-name consumerism, exotic travel, and sexual conquest, bond novels and films have reminded at the forefront of popular culture, continuously modernizing the 007 formula to reflect and often anticipate changing social attitudes, major developments in world politics, and shifting trends in popular fiction and cinema culture. (1) ( The James Bond phenomenon, A critical reader; Christoph Lindner; Univerisity of Wales, Aberystwyth; Manchester University Press; 2003) The bond look: The way James Bond present himself to the world his look provides a number of telling insights his personality. As befits his public persona of a successful businessman for Universal Exports, his style is undemonstrative and classically tailored, suggesting a man at ease with himself and in control of his life. He favors lightweight suits in muted shades for most occasions, and a tuxedo for formal events. Shoes, shirts, and ties are of the best quality. Everything fits, nothing is left to chance he transcends the whims of fashion. Bond in love: For James Bond a beautiful woman, especially in independent, free-spirited woman, is an irresistible challenge the ultimate prize of a life lived as if there were no tomorrow. Love never lasts long in Bond World. As Paris Carver, a former lover, once remarked with tragic foresight: this job of yours its murder on relationship. So Bond keeps moving, from romance to romance. Yet one name will always linger his memory the name of his murdered bride, Tracy di Vincenzo. ( James Bond the secret world of 007; Alastair Dougall; Dorling Kindersley Publishing, London, New York, Munich, Melbourne, and Delhi; 2006 ) ( http://www.klast.net/bond/flem_bio.html; Jhon Cork ([emailprotected]); Ian Fleming Foundation, 1995 [online]; accessed on 03/05/2010 ) (3) ( http://www.royalnavy.mod.uk/history/historical-periods/1945-2000/ [online] accessed on 04/05/2010 ) (4) (http://www.royalnavy.mod.uk/royalmarines/history-and-ethos/ethos-beliefs/ [online ] accessed on 04/05/2010) (5) ( http://www.sis.gov.uk/output/sis-home-welcome.html; [online]; accessed on 04/05/2010 ) (6)

herody Free Essays Homers Odyssey: Odysseus as Heroic Archetype :: Homer Odyssey Essays

Odysseus as  Archetype of a Hero  in  The Odyssey      Odysseus, of Homer's Odyssey, is an appropriate hero and ruler of Ithaca. He does not act irrationally but contemplates his actions and their implications. Odysseus is an appropriate hero because he embodies the values of bravery, intelligence, astuteness, and competency. Odysseus is an appropriate ruler for Ithaca by virtue of his hereditary right to kingship as well as his diplomatic skills, familiarity with his male subjects, discipline, and his impartiality and compassion. However, he is a character that does make a foolish decision. There is a rare instance when his pride supersedes his intellectual ability. Odysseus is an appropriate hero for he embodies the values of bravery, intelligence, astuteness, and competency. While he trying to return home from Ilium, numerous suitors attempt to seduce his wife, Penelope. However, when he returns Odysseus cleverly plans and carries out the demise of the evil and wasteful suitors with the help of Athena, goddess of wisdom: "Come on [Athena] weave me a plan to punish them [the suitors]." Odysseus' wisdom is admired by Athena, the goddess of that aptness. Athena is also impressed by his battle heroics and so she endeavors to provide him with succor: "And you didn't know Pallas Athenaia the daughter of Zeus himself, your faithful stand-by and guardian in all your labours!" With Athena's assistance Odysseus becomes a true hero. Odysseus is the epitome of honor and virtue for his Ithacan subjects. Odysseus' kind and stalwart leadership is revealed by Eumaios, his faithful swineherd, and Philoitios, his loyal cowherd, who have both remained loyal to him for twenty years. Eumaios praises Odysseus as "A rare fine master." "Indeed I do not mourn so much for them as for him [Odysseus], though I long to see 'em again and my native land, but I do miss Odysseus since he went away. I don't like to speak his name, man, although he is absent, but I call him 'his honour,' even when he is far away." Odysseus is a befitting king because it is his ancestral right, for he is familiar with his male subjects and understands their desires. Odysseus' equity and mercy is displayed after his triumph over the suitors, whom he executed because of their lawless behavior. However, Odysseus shows compassion by allowing Phemius, the minstrel suitor, and Medon, a herald suitor to live. "Cheer up, my son has saved your life.

Anger by Linda Pastan Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Oxford English Dictionary defines the word anger, a noun physical affliction or pain; inflammatory state of any part of the body. Then defines anger, a verb to distress, trouble, vex, hurt, wound. In Linda Pastan’s poem â€Å"Anger† the word anger takes the action of a noun. The word anger stands out for two reasons, the author chooses it for the title, and the only sentence with anger gives the poem meaning. In the beginning of the poem the word â€Å"it† gets used many times and we don’t know what â€Å"it† refers to until she actually states the word â€Å"anger,† then we realize the â€Å"it† referred to earlier means anger.   Ã‚  Ã‚  Ã‚  Ã‚  She only uses the word â€Å"anger† once, â€Å"You whose anger is a pet dog† (pg717, line12). She chooses to finally use the word â€Å"anger† here to show the reader that the person she refers to and her ways of dealing with anger differ. The magnitude of her anger causes her to remain secretive, though she wants to tell him she knows it will only make things worse. The serious thing about her anger remains that we don’t know what causes these feelings. We only know what she states, â€Å"But mine is a rabid thing, sharpening its teeth on my very bones, and I will never let it go.† (pg717, lines14-16) This is important for two reasons, first, it is the point at which we see how the author views her anger and to what subjective nature it is relevant. Second, we come to know that her anger is also an adversary of hers, because som...

Shakespeares Hamlet - Horatio, Hamlet’s Dearest Friend Essay -- GCSE

Horatio – Hamlet’s Dearest Friend  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   In Shakespeare’s tragedy Hamlet there are many characters who can be accused of many sins – but not Horatio. Rightfully Hamlet compliments Horatio on his nobility and dignity; he is indeed a faithful friend. This essay will highlight this ideal friendship as part of a general consideration of Horatio. Cumberland Clark in â€Å"The Supernatural in Hamlet† describes Horatio’s reaction when the prince intends to follow the ghost: Hamlet addresses the spirit, which beckons him to follow it. Horatio tries to dissuade the willing Prince, for ghosts were credited with the vile intention of enticing men to their self-destruction (I.4.69-74): What if it tempt you toward the flood, my lord, Or to the dreadful summit of the clif That beetles o’er his base into the sea And there assume some other horrible form, Which might deprive your seovereignty of reason And draw you into madness? . . . Hamlet obeys the Ghost’s command to follow him, ignoring the protest of Horatio, who is much relieved, on coming up with him later, to find him safe (101). Who is the play’s historian? None other than Horatio. In the first scene Horatio gives a detailed history of what has gone before regarding King Hamlet: Our last king,   Ã‚  Ã‚  Ã‚   Whose image even but now appear'd to us,   Ã‚  Ã‚  Ã‚   Was, as you know, by Fortinbras of Norway,   Ã‚  Ã‚  Ã‚   Thereto prick'd on by a most emulate pride,   Ã‚  Ã‚  Ã‚   Dared to the combat; in which our valiant Hamlet--   Ã‚  Ã‚  Ã‚   For so this side of our known world esteem'd him--   Ã‚  Ã‚  Ã‚   Did slay this Fortinbras; who by a seal'd compact,   Ã‚  Ã‚  Ã‚   Well ratified by law and heraldry,   Ã‚  Ã‚  Ã‚   Did forfeit, with his life, all those his lands   Ã‚  Ã‚  Ã‚   Which he stood seized of, to ... ...on: Frank Cass & Co., Ltd., 1964. p.14-16. http://www.freehomepages.com/hamlet/other/essayson.htm#demag-ess N. pag.    Pitt, Angela. â€Å"Women in Shakespeare’s Tragedies.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Shakespeare’s Women. N.p.: n.p., 1981.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957.    Wilkie, Brian and James Hurt. â€Å"Shakespeare.† Literature of the Western World. Ed. Brian Wilkie and James Hurt. New York: Macmillan Publishing Co., 1992.

Competencies &amp Essay

1) Legal and regulatory factors: The medical device industry is classified as class 3 , high risk implant so its obvious that a lot of investment goes into testing and experiments with sufficient evidences to prove its safety in-vivo. There are instances when a device fails and a single lawsuit causes the entire company to close down. Thus its advisable to invest time and money , before taking the implant out to the market 2) Investment of Time & Money: As approval process is a long drawn procedure, it is necessary to have well trained quality managers and regulatory system advisors as employees. Sometimes services of external consultants or Regulatory advising companies might be used. 3) In-house surgeons/medical practitioners: As these devices cater to specific ailments and are highly specialized, it is important that we have in-house surgeons to understand the requirements of a product before we begin to design it. Infact the engineers and the surgeons should work hand in hand to come up with a better product. The crucial factors which determines success in biomedical industry. 1) Availability of constant flow of Funds: For a new product to be in market, it might take 3-4 yrs, so during this period there should be a constant supply of funds to pay the employees and keep the company running. 2) Excellent marketing strategies : Its important that these products are marketed through right channels, thus its highly imperative that the products are showcased at various trade shows/conferences 3) Understanding the regulatory process: The main aim would be to bring the product soon to the market, by making a full-proof plan before the submission process for approval, as this phase is the lengthiest of all the processes. D. PEST ANALYSIS: Scope of Growth: The medical device industry out here thrives on reverse engineering concept the result is a number of ME TOO products. Infact companies end up investing on buying patents from European and American companies and do not believe in investing money for research and development of such products. There is huge market to be tapped as there is a lot of demand for these products most of which is imported from the Europe and the U. S. This area being the fastest growing market, the projected growth is expected to touch up to $16 billion in 2015 revenues. Source: Millennium Research Group. Spine Care Segments 2015 There is expected to be an increase in surgical treatment options, like facet replacement and dynamic stabilization procedures, which will likely be more acceptable to patients, perhaps doubling the % of patients accepting surgery from 3. 6% to 7% of a much larger, elderly population. As clinical results improve, this market is expected to continue to grow 20% per year and offer a tremendous opportunity to companies with innovative product lines. In 2015, industry experts project lumbar fusions will not grow, but stay at the same 2006 level of 400,000 procedures; dynamic stabilization devices will grow from 25,000 to 250,000 cases; and artificial lumbar and cervical discs grow from 25,000 to 600,000 cases, as these new procedures begin to replace spinal fusion. PART 2: A: BUSINESS OWNERSHIP: Sole proprietorship is a one-person business is registered with the state like a limited liability company (LLC) or corporation. Legally, a sole proprietorship is inseparable from its owner — the business and the owner are one and the same. This means the owner of the business reports business income and losses on his or her personal tax return and is personally liable for any business-related obligations, such as debts or court judgments. This accounts 74% of all USA businesses and for 6% of all sales in USA. Advantages: (1) decisions are made by only the owner; (2) simple process to start – just get a business license (3) profits belong to the owner; (4) pride of ownership; (5) lower taxes. Disadvantages: (1) unlimited liability (2) limited life of business (3) difficult to raise capital for business; (4) risk of lost is not shared. Partnership: a partnership is simply a business owned by two or more people Just like in a sole proprietorship, the partnership’s owners pay taxes on their shares of the business income on their personal tax returns and they are each personally liable for the entire amount of any business debts and claims. 8% of all USA businesses are partnerships and accounts for 4% of all sales in USA Advantages: (1) easy to start (2) not many regulations; (3) not as difficult to raise capital for business; (4) combination of knowledge and skills. Disadvantages: (1) unlimited liability; (2) profits are shared; (3) limited life of the business; (4) disagreements Incorporation: Though forming a corporation is a bit more complicated and costly, but it is well worth the trouble for some small businesses. The main benefit of an LLC or a corporation is that these structures limit the owners’ personal liability for business debts and court judgments against the business. What sets the corporation apart from all other types of businesses is that a corporation is an independent legal and tax entity, separate from the people who own, control and manage it. Because of this separate status, the owners of a corporation don’t use their personal tax returns to pay tax on corporate profits — the corporation itself pays these taxes. Owners pay personal income tax only on money they draw from the corporation in the form of salaries, bonuses, and the like. Corporations make sense for business owners who either (1) run a risk of being sued by customers or of piling up a lot of business debts, or (2) have substantial personal assets they want to protect from business creditors. 18% of all USA businesses are corporations and accounts for 90% of all sales in USA. Advantages: (1) easy to raise capital (2) limited liability; (3) unlimited life of business; (4) Can hire specialized skills and knowledge; (5) shared risks. Disadvantages: (1) difficult to start; (2) less direct control; (3) double taxation: corporate tax and individual tax (4) limited activity. Franchising: Franchises are in which individual businessmen or people buy a well established business, but a certain percentage goes back to the corporation. Franchises must adhere to the corporate regulations. (McDonalds, Krispy Cream, Starbucks). Acquisition/Mergers: In this two companies merge together(merger) or a big company acquires a small innovative company giving rise to an acquisition. The best option to go with would be setting up a corporation or a LLC rather to start. The limited liability company or â€Å"LLC† is a relatively new form of doing business which is now recognized in most states. The LLC has grown in popularity because it combines the best features of a corporation and a partnership. Like a corporation, the owners (called â€Å"members†) of the LLC are not personally responsible for the debts of the LLC. Like a partnership, there is no dual taxation and the earnings of the business are taxed directly to the members. The LLC is also preferable in many ways to the â€Å"S corporation,† which also avoids personal liability and dual taxation. The LLC is not subject to most of the limitations which are imposed on corporations by applicable law. For example, while an corporation is not allowed to have more than one type or class of stock ownership and is not allowed to have more than 75 shareholders, the LLC is not subject to such limitations. Overall, the LLC simply allows more flexibility in the structure, operation and management of the business than does the S corporation. LLCs are similar to corporations because they also provide limited personal liability for business debts and claims. But when it comes to taxes, LLCs are more like partnerships: the owners of an LLC pay taxes on their shares of the business income on their personal tax returns.

Internet Marketing Essay

Topshop is clothing store selling clothes, shoes and jewellery; they have stores in nearly all towns across the UK. Topshop also has an online store that you can buy they’re products from and they deliver to your home for a small price. You can order your chosen products wherever you are in the world, as they deliver worldwide. Also on the Topshop website you can choose the language preferred to shop online making it easier for people to use. If you change the language to shop on the Topshop website the currency automatically changes. This allows the business to sell globally, which will make them a lot more profit. Topshop also use social networking sites and mobile apps to support their communication, as they have a Facebook and Twitter page to promote their products and answer any questions from customers. Also Topshop have a mobile app so you can save, send and share all your favourite looks, and shop the pieces you’re after from their website. This is a great way of promotion as everyone today uses social networking websites, so it’s a way for them to be seen and keep up to date with what people are wearing and what people want. Topshop can also promote their last minute promotions such as sales through their website and mobile app. There are plenty of advantages for this, as not only is it money efficient it’s quick and Easy and can be seen by a lot of people. Using their website to promote sale is money efficient as they already have the website and the staff working it, if they printed out flyers or advertised in magazines etc. it would cost a lot more and it would probably be seen by less people. Topshop also sells ranges from different designers other than themselves; I think they do this to attract customers who buy from them specific designers to buy from them. Also this gives them a lot more variety and they will make a profit from it. ASDA also have an online store, which they sell everything from food to car insurance. ASDA tries to engage customers on their website by the use of videos, slide shows, animated backgrounds and their own radio station you can listen to online. They do this so people will want to look further into the website and hopefully buy the advertised products. Also the slideshows appears on the home page of the website, so people can see everything they provide on the first page. ASDA have a lot of competitors such as Tesco, Sainsbury’s etc. so they are constantly updated and new things to their website to beat the competitors. ASDA have identified new market development opportunities such having an in store opticians and pharmacy, doing this not only helps them make a profit but it keeps them ahead of their competition. River Island communicates with their customers through their website very well as they give customers a choice to make an online account; this is so the customers can keep record of their orders, order faster and efficiently. This helps them understand their customers as they know what their customers want and it benefits them as they know what sells the most and is popular with their target audience. River Island’s website provides the opportunity for the customers to use their online size guide for both men and woman, so their customers buy the correct sizes that customers will feel comfortable in. I think this is really effective for both the business and the customer, as the business will have fewer complaints and returned from the wrong sizes. For the customer this is good because you know that you will defiantly buy the size that fits and you don’t need to worry about sending them back or not having an outfit on time.